A budding start-up to a large multinational firm, the main motto of any marketer of the business always remains same – target audience. With the ever emerging profiles on the Facebook page, there are always great chances of attracting more audience. Here the content takes the majority of its charm.
Is it really true that with Facebook, the business can hit the target audience?? Well, it’s a fact that over 2.23 billion people log in every month on Facebook. When the target audience are available on a single platform, it’s always an added advantage for the marketer to grab the attention with just being cautious on the trends and algorithm changes but surely the quality of content displayed on the page which matter a big time. The content is the king here.
Making the informative content interesting and engaging is an art to not let the audience flip over the page. Let us take a quick example where the link posts have a wider reach and also the visuals, videos can engage with over 13% of them reach interacting with it to know more about the followers’ lifestyle, tastes, habits and demographics.
Let’s see few quick tips and tricks to make the best out of the company Facebook page:
1. Catchy Profile And Cover Images
People love to explore more when something looks fresh and attractive. So choose an interesting yet relevant image so that as and when the audience see a post or comment, Facebook search of the page, they tend to get into the page.
Small things make a big difference. Making sure of displaying something familiar to the followers may be the company logo or a personal photo (for an individual/ freelancer), can get maximum of the exposure.
The level of high quality of the cover page image takes all about the Facebook page. When it comes to profession, following official Facebook guidelines is very much advisable as there might be changes in the requirements for an optimal photo dimensions from time to time. For now it is 170 x 170 pixels for profile pictures (128 x 128 on mobile) and 820 x 312 for cover images (640 x 360 for mobile).
2. Appropriate Hashtags
Just as any other social media platforms like Twitter, Instagram, Tumblr and Pinterest associates with hastags, the new content ideas can be well discovered for the company page on Facebook also.
Pinterest saves when the new content ideas for the Facebook page are low as it features all the favourite hashtag searches by looking up that particular board and share the same content found on Pinterest. Nevertheless, it’s a good idea to go on Pinterest. It’s easy to just share the content found on Pinterest but make sure to include the original source as it helps the followers to share it.
3. Observe Competitors
Surely any business will have competition. It will be a best case scenario to observe what competitors are posting and getting inspired by them. But how to observe? Just make a list of top 5 – 20 competitors and keep a frequent check on what is happening on their Facebook pages. A fair idea will be generated as to how the trend is.
Now, brainstorm to get deeper analysis to know more about why and how the posts are much engaging the followers and then embellish the same competitor content similar or something different.
Let us say the competitor is posting high quality pictures of their product, a collaged picture of several products of the company can be posted and then invite the followers to interact by posing a specific question.
4. Customer Feedback – A Great Way
According to Mark Morton, marketer for Edugeeksclub, customer feedback serves as a valuable source of inspiration and also improves the customer service and product quality for a bright connection with the audience.
The comment section on the Facebook page gives the best input on what the audience are talking about; their posts, checking the company email on regular basis and monitoring the Twitter for the mentions the company receives.
Building relationship with customers is very important for any company. Create posts around their comments and address their questions directly being crisp. It not only clears some of their concerns there itself but also they feel their voice is heard, hence a customer feedback taken positive.
5. Conduct Contests And Promotions
The best tools to boost audience engagement on the Facebook Page are to conduct contests, sweepstakes and promotions.
For a contest to be organised, an intervention of third party app is needed that is in compliance with Facebook guidelines. In case of start-ups or a small company, though the available budget for the prizes is not so huge, but still can invite followers to contribute with their votes, essays, photos, or video content based on the concept of the contest and then some of the products or services of the company may be offered as a prize.
This way will surely attract plenty of user-generated content. But if the follower engagement is the main theme, then certainly some interesting contests on a regular basis should be concentrated upon.
For creating an online content strategy for the brand and to learn more about it, Gary Vaynerchuk shared the below PowerPoint presentation on his website. The main aim of him and his team is to help empower and shift the way that the company might think potentially regarding producing and distributing the content online for the brand on his website: Garyvee content strategy
It’s always a challenge big time to produce high quality content on regular basis, even for content of the company Facebook Page. However as a known fact, there will be plenty of resources available that will make a marketer job easier.
6. Frequent Walk Up On Relevant Industry Blogs
With regard to marketing, one of the best things to do is to find inspiration on industry -specific blogs for the company Facebook page.
The main advantages of doing so is that firstly, finding content useful to the target audience becomes easy and also to cross check the relevancy of what the company is doing and working on.
The other way is that those blogs will never fail to update something new or important, means the latest developments and its news eventually making sure of their followers not missing anything important and keep them on to the page.
For starters, subscribing to 10-20 top blogs is more than enough to keep track on the latest posts via email or getting to opt to follow them using a cloud reader feed, such as Feedly or DiggReader, which primarily helps in making an efficient reading material.
We believe the shared article is much helpful. Go great, spread gigantic!!